What this Site is About – My Personal Bottom Line Project

I have begun something that could probably best be defined as my personal “Environmental Bottom Line Project.” Basically, I’m in the middle of a lifestyle overhaul, with the goal of figuring out how little (negative) environmental impact I can make, while living a productive and exciting life, which also involves frequent travel.

In short, I want to find my personal bottom line when it comes to harming the planet. I’m designing this project for myself, setting the rules as I go.

First – What am I doing?

A – Aim to harm the earth as little as possible. Reducing my carbon footprint and overall environmental footprint as much as I, personally, can by changing my shopping, eating, travel, and overall lifestyle habits.

B – Make a positive impact on the environment by volunteering for nonprofits, supporting companies in the sustainability space, or developing new solutions to advance sustainability goals.

I am tackling my living habits in lots of little increments, one or two at a time, and going forward from here, I’ll write about some of the changes I’m making. I’ve made a list of topics to work on:

A. Food shopping

Dining out

Bathroom products/Toiletries


Fashion – Clothes


Transportation (every day)

Long-distance travel

Energy usage (electricity consumption)






B. Volunteering

Environmental Conservation

Counteracting the effects of climate change

Innovating for Sustainability

Some of these are topics that affect my everyday life – transportation, food, fashion, anything consumer related – and I’m already working on implementing sustainable changes in these areas. I’m buying packaging free as much as possible, taking public transport, using solar chargers, etc.

As I’m currently on an extended sabbatical from work in Germany, and bouncing around the US, I don’t need to worry about things like furniture and my footprint at the office at the moment. For the coming months, I’ll focus on my own footprint, but upon my return to my home base in late Winter, I’m looking to make a positive impact on the environment through my work as well.

Why am I doing this?

After my last startup, speechangel.com, I decided to take some time off to process what I learned and get inspired to do something bigger to help combat climate change. To be really blunt… Before I embark on the next thing, I want to actually put my money where my mouth is in all aspects of my life. I believe that it’s hard to advocate for solutions to global warming, when I am contributing to the problem to a much larger extent than necessary. 

For the past few years, my lifestyle has probably been a bit of a cliche version of the average digital nomad’s life. I’ve been taking planes often, have been eating out of take-out containers a couple of times per month and shopped for mainstream branded clothes in giant malls around the globe. I have always cared about the planet, somewhere deep down, but I haven’t been living in alignment with my values. When I look at my lifestyle, I could be doing, or NOT doing, so much more to make a difference.

I’ve been doing a lot of yoga over the years – I even spent half a year in India for yoga. Many of my teachers have said to me, that the only thing that’s harder than doing yoga, is not doing yoga. Changing my lifestyle feels similar to me. The only thing that feels even harder than changing my footprint, is not changing my footprint. I don’t want to be a hypocrite. I want to live what I believe in.

Why a new blog?

I found that my focus in this project is very introspective, so I decided to start a new blog for the Bottom Line Project and related writing that focuses on sustainability and individual actions.


I started implementing changes in July/August 2017, and I hope I’ll reach some sort of sustainability baseline by my birthday on February 19th in 2018.